Financial influencers in India have helped to create a platform for financial brands to market their products and services, as well as to reach potential customers. Many of these influencers have been able to work with financial brands to create content and campaigns to promote their services and products. This has given financial brands a larger reach and access to a larger audience.
“If you want to walk fast, walk alone.
But if you want to walk far, walk together.”
– Ratan Tata
This is exactly the kind of philosophy that goes behind being an influencer – to take everyone along in their journey and make the content relevant for one and all. That’s when an influencer can truly influence masses.
Here, we have collated the top fifteen financial influencers or ‘finfluencers‘ who’ve made a mark in the financial market of India.
Top 15 Financial Influencers
- Raj Shamani
- Sharan Hegde
- Shivanshu Agrawal
- Neha Nagar
- Rachana Phadke Ranade
- Pranjal Kamra
- Ankur Warikoo
- Akshat Shrivastava
- Deepak Bajaj
- Ashish Dawar
- Nidhi Nagori
- Shreyaa Kapoor
- Ujjwal Gadhvi
- Anushka Rathod
Instagram: @rajshamani (1.5M followers)
YouTube: @rajshamani (1.1M subscribers)
Raja Shamani is an entrepreneur and a social media influencer with a whopping following of 1.3 million on Instagram and an impressive 814K subscriber chunk on YouTube.
The man is also a keynote speaker and an early stage startup investor who believes in being honest than being fancy. Along with all these feathers in his hat, Raj is also a bestselling author of the book ‘Build Don’t Talk: Things You Wish You Were Taught in School’.
Instagram: @financewithsharan (2.2M followers)
YouTube: @financewithsharan (1.81M subscribers)
With an impressing 2 million follower wagon on Instagram and 1.53 million subscribers on YouTube, Sharan Hegde is one of the top finance influencers in India who are making finance a not-so-scary topic, especially for teenage and young adults of the country. Sharan has been ranked 76 in the India’s Top 100 Digital Stars by Forbes.
He is an expert on personal finance and covers a wide array of topics such as mutual funds, insurance, tax, crypto, and money psychology.
Instagram: @marketingshivanshu (1.2M followers)
YouTube: @Shivanshu.Agrawal (391K subscribers)
One of the youngest in the business, Shivanshu has managed to get an impressive #11 rank in Forbes India’s Top 100 Digital Stars list in the category of Business & Finance with his creative and insightful reels on Instagram. He quit his full-time job in June 2021 and started creating videos in which he breaks down marketing strategies.
Shivanshu has garnered more than 170 million views in less than a year. He has also been recognized as the Cultural Brand Ambassador of India in 2022 by the Ministry of Culture, Government of India.
Instagram: @iamnehanagar (1.5M followers)
YouTube: @nehanagar (377K subscribers)
She talks about credit score and gratuity as fluently a she will guide if buying those expensive clothes is worth it or not – Neha Nagar is a Forbes India Digital Star and also a Cultural Brand Ambassador of India, as recognized by the Ministry of Culture, Government of India, in 2022.
Neha Nagar is a CA dropout who started content creation during the lockdown. Her subjects range from finance, cryptocurrency, and taxation to stock markets, trading and government schemes. In just two years, she has gained over one million followers on Instagram.
Rachana Phadke Ranade
Instagram: @ca_rachanaranade (940K followers)
YouTube: @CARachanaRanade (4.42M subscribers)
Financial influencer Rachana Phadke Ranade breaks down complex financial jargon into easily digestible content. Rachana has been named one of the India’s Top 100 Digital Stars in India by Forbes (2022). She was ranked 87 in the list.
She has garnered more than 4.42 million subscribers in less than three years. She is now spreading financial literacy in her mother tongue, i.e. Marathi. Ranade has taught more than 10,000 students in her live batches in Pune, and over one lakh students online.
Instagram: @pranjalkamra (809K followers)
YouTube: @pranjalkamra (5.24M subscribers)
Ranked as 35th in the list of the top 100 Digital Stars of India in 2022 by Forbes India, Pranjal is a famous finance figure in the world of social media. The man has an impressive number of YouTube subscribers and Instagram followers, both gliding in millions.
Prajal hails from Raipur and had an extremely humble start with zero video recording essentials. He is a perfect example of “rising from nothing to everything.” He now runs a team of 40 people in his own financial venture – Finology which provides finance, investment, stock market-related courses and stock research tools.
Instagram: @ankurwarikoo (2.3M followers)
YouTube: @warikoo (2.9M subscribers)
Ankur Warikoo is an Indian YouTuber, entrepreneur and author (Do Epic Shit and Get Epic Shit Done). He is a former CEO of Groupon India who has established himself as a sought-after career coach teaching many about mindful habits and personal finance.
From studying astronomy to setting up e-commerce startups, Ankur has struck a chord with more than 2 million followers on Instagram.
Instagram: @akshat.world (144K followers)
YouTube: @AkshatZayn (1.67M subscribers)
Ranked 51 in the Top 100 Digital Stars by Forbes India, Akshat Shrivastava is a financial influencer whose content revolves around stock market, investment options and the economy.
With around 2 million subscribers on YouTube and impressive followers on Instagram, Akshat, through his IG reels, is taking his followers one step closer to being ‘financially-woke’ audience.
Instagram: @coachdeepak (393K followers)
YouTube: @DEEPAKBAJAJ (1.01M subscribers)
A known face in the world of YouTube, Deepak Bajaj is an author of two bestselling books that’s been translated into 6 different languages. He creates content that ranges from finance to lifestyle and emotions.
Deepak can frequently be seen in various newspapers and magazines with 3 times as a Josh Speaker and a TedX Speaker as well.
Instagram: @iamlegalbaba (2M followers)
YouTube: @ASHISHDAWARTHELEGALBAB (788K subscribers)
Ashish Dawaris a digital content creator, an advocate and also a legal advisor with expertise in finance as well as personal legal issues. He is successfully spreading practical awareness around legal policies in India among his followers and subscribers.
The man has been featured in News 18, Indian Express and Outlook which further solidifies his brand image and genuineness.
His channel, “The Legal Baba” is watched by thousands of people across India – both on Instagram and YouTube, likewise.
Instagram: @nidhinagori29 (1M followers)
YouTube: @NidhiNagori29 (318K subscribers)
Having completed her Chartered Accountancy (CA) and CPA, Nidhi Nagori is one of the women finance influencers who’s making it big on the digital platform. She’s a famous face among college goers and young adults as she not only helps in how to save and invest, but gives sound advice on deciding on a lucrative degree course and how to land a decent job. Many students who want to study abroad follow Nidhi as she regularly posts reels and other digital content about the various scholarships announced by colleges worldwide.
Instagram: @shreyaakapoor_ (664K followers)
YouTube: @shreyaakapoor3562 (3.01K subscribers)
A former B&G consultant, Shreyaa has done her studies in finance and is a full-time digital content creator. She creates 60-second reels on Instagram through which she educates and informs her followers about how to be smart – financially.
She often collaborates with other influencers like CA Rachana Ranade which makes her a big hit among the ‘Instagram generation’.
Instagram: @ujjwal_gadhvi (195K followers)
YouTube: @UjjwalDGadhvi (413K subscribers)
An IIT and IIM alumni, Ujjwal is a successful speaker and financial coach in the digital world. His content revolves around insurance claims, discount, government schemes, business news, tech, money making, scam prevention, credit cards, business etc.
Due to his financial and business expertise and being a full-time creator, Ujjwal has been invited as a TedX and Josh Speaker at various events.
Instagram: @anushkarathod98 (819K followers)
YouTube: @anushkarathod98 (541K subscribers)
With a motto to teach her followers everything about finance that schools do not teach, Anushka Rathod is a well-known face in the digital world.
With a whopping number of followers on social media, she creates financial awareness by covering topics like personal finance, economics, cryptocurrency, NFT and travel hacks etc.
Instagram: @unfinance (807K followers)
YouTube: @unfinance (185K subscribers)
Followed by major players in the influencer market, Unfinance is an IIT alumni initiative by Kunwar Raj Sethi.
Featured in renowned news portals like Indian Express, “Unfinance” teaches its followers on tax-saving, smart money making, investing hacks, insurance, market strategies and gold investment etc.