In India, influencer marketing has gained a strong foothold for promoting brands to a larger audience. For this, brands collab with some of the famous influencers to market their products and services through ads or campaigns on the social media platforms. In current scenario, there are multiple influencers who are indulged in sharing their point of views for various products such as Automobile Influencers, Finance Influencers, Tech Influencers, Fashion Influencers, Lifestyle Influencers and many more. In this article, we would share a detailed view on top influencers in India.
Top Finance Influencers
Finance Influencers are approached by the brands that offer financial products and services. These brands campaign or advertise their products to a larger audience through finance influencers. While marketing products and services, finance influencers tend to brief the exact details as the brand have stated to them. Some of the top finance influencers in India are mentioned below:
Sharan Hegde
With a whopping 2.2 million followers on Instagram and 1.81 million subscribers on YouTube, Sharan Hegde is one of the top financial influencers in India who simplifies personal finance for its audience. His Instagram handle is @FinanceWithSharan and YouTube handle is @FinanceWithSharan where he covers various financial topics such as mutual funds, tax, insurance and many others.
Ankur Warikoo
This finance influencer is known for sharing recipes to manage personal finance in an easy manner. He is a former CEO, entrepreneur and author of the book ‘Do Epic Shit and Get Epic Shit Done’. Currently, Ankur Warikoo has 2.3 million followers on Instagram and 2.9 million subscribers on YouTube. He can be found by the name @ankurwarikoo and @warikoo on Instagram and YouTube respectively.
Raj Shamani
Raj Shamani is yet another one of the top finance influencers in India who talks about finance, startups, sales and job related content. With 1.5 million followers on Instagram and 1.1 million subscribers on YouTube, he is one of the most-followed content creators in India.
The man is also a keynote speaker and an early stage startup investor who believes in being honest than being fancy. Along with all these feathers in his hat, Raj is also a bestselling author of the book ‘Build Don’t Talk: Things You Wish You Were Taught in School’.
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Top Automotive Influencers
Influencers who are passionate about automotive world and covers content in and around the automobile and its industry are considered to be automobile influencers. These content creators create content in form of reviews, first-hand experience, testimonials, raising awareness, etc. Some of the top automobile influencers in India are mentioned below:
Priyanka Kochhar
Known by the name Bikewithgirl, Priyanka Kochhar is one of the renowned names as automobile influencers. She has 1 million followers on Instagram and 442K subscribers on YouTube. She shares content on reviewing bikes and cars and also provides first-hand experience and testimonials on customized bikes and cars.
Vishaka Fulsunge
This content creator is an automobile influencer as well as female car influencer. She holds 5 India book of records title and defines herself as travelpreneur and moto vlogger. She has garnered herself with 822K followers on Instagram and more than 1 million subscribers on YouTube. Her social media handle is known by the name @RiderGirlVishaka and has been awarded recently as Petrol Head Influencer of the Year- Female 2023.
Faisal Khan
Faisal Khan is one of the top automobile influencers in India known for reviewing almost all types of vehicles such as supercars, vintage cars, military truck, excavator and many more. Faisal Khan has a whopping 736K followers on Instagram and 1.82 million on YouTube. His social media handle is known by the name @FasBeam on YouTube and Instagram.
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Top Tech Influencers
Tech influencers, undoubtedly are one of the most knowledgeable and influential technology experts in the world. These type of influencers share content related to latest tech trends from smartphones to laptops and what not!! These tech geeks collaborate with some of the tops brands and promote their products and services with heir wide audience. Some of the top tech influencers in India are mentioned below:
Gaurav Chaudhary
Known by his social media handle @TechnicalGuruji, Gaurav is an Indian content creator who shares valuable information about the latest gadgets and trends in simple Hindi language. Gaurav has 2.7 million followers on Instagram and whopping 23 million subscribers on YouTube.
Manoj Saru
This tech influencer hails from New Delhi and creates content from phone reviews to unboxing microwaves. Manoj has gained over 12 million subscribers on YouTube and 1.2 million followers on Instagram. He can be found on Instagram by the name @ManojSaru and @TechnologyGyan on YouTube.
Akash Pal
Akash is one of the top tech influencers in India who hails from Tripura. This content creator is a true book worm and makes content discussing on latest phones, accessories, website and apps to provide information to his large audience base. He currently has 627K followers on Instagram and 1.44 million subscribers on YouTube. His social media handle can be found by the name @TechnicalSky on YouTube and Instagram.
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Top Fashion Influencers
Fashion has been an essential part of life since ages. People like to get themselves dressed stylish and look good. Thanks to fashion influencers, they have simplified fashion quotient to improve sense of style for everyone. Fashion influencers create content around latest fashion trends and styles. These influencers collab with some of the top companies and promote their brands through creating content and sharing it on different social media channels. Some of the top fashion influencers in India are mentioned below:
Juhi Godambe
Juhi is one of the top fashion bloggers in India who creates content on latest fashion trends and styles. Her fashion sense is remarkable and she works on providing easy-to-copy outfits for her audience. She currently has 540K followers on Instagram and 55.5K subscribers on YouTube. You can find her content by searching on social media channels by the name @JuhiGodambe.
Komal Pandey
If you are aware of fashion, then you must be knowing the name Komal Pandey. She is one of the most influential fashion influencers who loves to experiment with her appearance and make quirky content. Komal has Instagram following of more than 2 million and 1.32 million subscribers on YouTube. She can be found on Instagram and YouTube handles by the name @KomalPandeyOfficial and @KomalPandey3894 respectively.
Kritika Khurana
Known by the name @ThatBohoGirl, Krtika Khurana has come a long way to be India’s top fashion influencers. She is known for creating fashion content from old and dull garments into something unique and fashionable. With an impressing following on Instagram of 2.1 million followers and 805K subscribers on YouTube, Kritika is country’s most popular blogger.
Top Lifestyle Influencers
Lifestyle influencers are the one who produce content based on OOTDs, self-care tips, home décor, travel destinations and many other in a very dreamy, aesthetical and pleasant way. These influencers are considered to be the best brand representatives because they produce simple, genuine and original content that enables them to create a strong connection with the audience. Here are some of the top lifestyle influencers in India:
Prajakta Koli
Digitally known as @MostlySane, Prajakta is a well-known lifestyle influencer in India. She has worked with various social media influencers, celebrities and brands to produce content. She has garnered over 761K followers on Instagram and 7.02 million subscribers on YouTube. She creates content on OOTDs, GRWM, lifestyle updates and travel.
Aashna Shroff
Aashna identifies herself as lifestyle influencer who creates content on outfits, luxurious travel, product recommendations, food blog and others. She has also partnered with Dior, Bobbi Brown, Jimmy Choo and other high-end brands to create video content. Currently she has 968K followers on Instagram and 184K subscribers on YouTube. She can be found on social media channels by the name @aashna.shroff on YouTube and @aashnashroff on Instagram.
Ankita Chaturvedi
Ankita Chaturvedi, a well-known name in social media platforms is a UK-based Indian content creator, make up educator and body positivity advocate. Digitally known as Corallista, she produces content ranging from makeup tutorials, skincare tutorials, meals preparation to product unboxing. She has over 361K followers on Instagram and 762K subscribers on YouTube. Her social media handle names as @Corallista on YouTube and @CorallistaBlog on Instagram.
